Today WebEngage turns 11, and our dream run continues. I am a first generation entrepreneur from a humble Indian middle class family. I lost my father at the age of 9. Me and my sisters grew up under the supervision of two women — our mother and grandmother. Both of…

On 13th of Oct 2021, WebEngage turned 10. This post is a tribute to the relentless pursuit of hundreds of men and women who made it happen. I started my entrepreneurial stint in 2011 with WebEngage. …

Which Indian company, you asked? I’ll get to that in a bit. Let me tell you about “Marketing Clouds” first. Salesforce, the company all of us know for its CRM products, makes its revenue in the manner below.. Adobe, the maker of Photoshop and other media publishing products, makes its…

In first leg of the Second World War, Germany made great victories in pretty much all of Europe in a very short span of time. The whole world was stunned by their speed. The Germans adopted a tactic of warfare called the Blitzkrieg, meaning “lightning war”. It was a method…

It’s that time of the year. WebEngage will complete 8 years this Sunday. And, the celebrations kick off today! This comes in at a time when we are at our peak performance. We have been doubling our revenues YoY. We recorded profits for the first time in our journey in…

Pardon my French. I recently met the CTO of a large Indian B2B company. He referred to his Director Sales as an a**hole. This post stems from that conversation. I used to be a Software Developer for a long part of my career. Then, WebEngage happened. Between Ankit (my co-founder)…

Seems like yesterday when we started on this journey. WebEngage turns 7 today. From being the spartan startup struggling to stay afloat seven years ago, to the current day thriving mid-size enterprise — I couldn’t have asked for anything better. I have a deep sense of gratitude for my co-founder…

WebEngage is now in its 7th year. There’s immense amount of learning I have had as an individual across all spheres of life, work and beyond. This post stems from one such learning which I have started to institutionalize as a life hack. Given what I do at work, I…

On this date, six years ago, Ankit and I set out to build a cute little startup. We called it WebEngage. Little did I know that years later we’d have created a company out of that startup. …