Today, on the 13th of Oct 2021, WebEngage turns 10. This post is a tribute to the relentless pursuit of hundreds of men and women who made it happen.

A 10 year old wishing another 10 year old. That’s my kiddo

I started my entrepreneurial stint in 2011 with WebEngage. Today WebEngage turns 10. …


Which Indian company, you asked? I’ll get to that in a bit. Let me tell you about “Marketing Clouds” first.

Salesforce, the company all of us know for its CRM products, makes its revenue in the manner below..

Source: Statista

Adobe, the maker of Photoshop and other media publishing products, makes its…


In first leg of the Second World War, Germany made great victories in pretty much all of Europe in a very short span of time. The whole world was stunned by their speed. The Germans adopted a tactic of warfare called the Blitzkrieg, meaning “lightning war”. It was a method…


It’s that time of the year. WebEngage will complete 8 years this Sunday. And, the celebrations kick off today!

Happy 8th, WebEngage

This comes in at a time when we are at our peak performance. We have been doubling our revenues YoY. We recorded profits for the first time in our journey in…


Pardon my French.

I recently met the CTO of a large Indian B2B company. He referred to his Director Sales as an a**hole. This post stems from that conversation.

Photo by Антон Воробьев on Unsplash

I used to be a Software Developer for a long part of my career. Then, WebEngage happened. Between Ankit (my co-founder)…


Seems like yesterday when we started on this journey. WebEngage turns 7 today.

From being the spartan startup struggling to stay afloat seven years ago, to the current day thriving mid-size enterprise — I couldn’t have asked for anything better.

Team WebEngage

I have a deep sense of gratitude for my co-founder…


WebEngage is now in its 7th year. There’s immense amount of learning I have had as an individual across all spheres of life, work and beyond. This post stems from one such learning which I have started to institutionalize as a life hack.

Photo by Austin Neill on Unsplash

Given what I do at work, I…


On this date, six years ago, Ankit and I set out to build a cute little startup. We called it WebEngage.

Little did I know that years later we’d have created a company out of that startup. …


webengage-5th-anniversary

Today, the starry eyed boys, with humble beginnings, turn 5 old inhabitants of the wisdom kingdom.

Today, my goals and ambitions are 5 times fiercer than what they used to be an year ago.

Today, reflecting back on the last 5 years of my life, I am a very happy…


Now that you are done reading those glorious “reflecting back on 2015” kinda posts, I am giving you an altogether different one to read. For me, 2015 was the year of fighting distractions.

A lot was going on at WebEngage last year. We were undergoing a massive change to re-launch…

Avlesh Singh

Co-founder and CEO, @WebEngage

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