WebEngage Turns 5. Happy Anniversary, My Love


Today, the starry eyed boys, with humble beginnings, turn 5 old inhabitants of the wisdom kingdom.

Today, my goals and ambitions are 5 times fiercer than what they used to be an year ago.

Today, reflecting back on the last 5 years of my life, I am a very happy and proud man.

Hey WebEngage! Happy 5th anniversary, my love. It’s been so fulfilling to see you grow each day.

It’s been one hell of a ride. I have a lot to talk about the journey. I am gonna save it for later though — when Ankit and I finally deliver a global SaaS enterprise that you can benchmark against the behemoths. It might take us another 5 years to get there. The good news is that with each passing day, we are getting younger, wiser and more aggressive about this goal.

I, usually, suck at acknowledging people’s contribution towards building this company. With this post, I intend to change that. Here are some key contributors that have helped build the brand you love and admire -

1. Team

I am that guy who believes in, and ruthlessly practices, “good is not good enough”. I am that guy who keeps moving targets and goals upwards, as soon as the last set of goals are met. In this process of meeting and setting goals, I always forget to acknowledge the blood and sweat that has gone into meeting last set of goals. If you are a team member reading this, please be aware that I love you as much as I love the company we are building together. You make WebEngage happen. And, nobody knows it better than I do.

There’s something Ankit and I have done right. We are now a team of 70+ amazing men and women. 8 out of our first 10 hires are still with us. Overall attrition has been less than 1%. All of this, in a market where b2b startups are not considered sexy and prospective employers would throw money like cheese balls to acquire employees. Huh!

Our culture code, ethics and guiding principles are talked about in very high regards. For me, it is very humbling and rewarding. If not for a team that believes in our core values, it would have been impossible to deliver on the promise of building a great company.

2. Customers

If you are a customer reading this, we exist because of you. Thank you.

We have made our mistakes — critical bugs leading to erroneous outcomes in reports and functionality, scaling woes and unusable features. We have learned from our customers and they continue to shape our product vision and roadmap.

3. Investors & Partners

WebEngage has a strong partner network comprising several small and mid-sized agencies who deliver great marketing automation experience to their clients via our product. Most of these businesses had no incentive to do so for the longest period of time. I thank each one of them to take our product to nooks and corners of the world where I couldn’t even have dreamt of us going.

A special thanks to Aneesh and the team at Capillary for being an incredible partner. Our relationship is kicking some serious ass for both the companies. The hard work put together is starting to reflect on our respective P&L statements. Respect and kudos!

4. Competition

No matter who you are — that big fat enterprise or that recently_funded_cute_startup — thank you! You are the reason we continue to build a great product and experience — something that your customers sorely miss in you. Unless you have been living in the cave, you’d have noticed that we have started drilling a hole in your wall already. I’ll meet you on the battleground.

5. You, friends, family and the ecosystem

Onwards and upwards.

- Avlesh

Co-founder and CEO, @WebEngage

Co-founder and CEO, @WebEngage