WebEngage Turns 5. Happy Anniversary, My Love


1. Team

I am making this confession public for the first time in my life — I’d never want to work for a boss like myself.

2. Customers

Today, our subscription contracts with the likes of MakeMyTrip, eBay, Yatra, Avaya etc will also turn 5 year old. These were the very first set of enterprise customers who signed up for WebEngage as soon as we launched. They continue to be great users of our product. Our new avatar is helping us go a step further with our customers. Within 3 months of launch, our b2c marketing cloud has become the communication backbone for companies like Flipkart, Veritas, Taj Hotels, Pluralsight, Dream11, Housejoy etc.

3. Investors & Partners

Jul 15 — Jun 16 (12 months) was a very tough phase for us. We were going through a re-build phase of the product and organization. If you have done this before with thousands of paying customer on-board, you’d know what I am talking about. We had to let some really large customers churn because of a different focus. Overall, the phase was turbulent. I am super proud to have the likes of GTI Capital, Blume Ventures and IAN (Rajan Anandan + other angels) as our investors who have been supportive of all our (silly and great) decisions ever since.

4. Competition

I know you find this amusing. So, do I.

5. You, friends, family and the ecosystem

The fact that you are reading this post, makes you a part of my story. A big thanks to each of you for being a believer. I couldn’t have done this without you. You have my promise — the best is yet to come.



Co-founder and CEO, @WebEngage

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