Which Indian company, you asked? I’ll get to that in a bit. Let me tell you about “Marketing Clouds” first.

Salesforce, the company all of us know for its CRM products, makes its revenue in the manner below..

Adobe, the maker of Photoshop and other media publishing products, makes its revenue in the manner below.

In first leg of the Second World War, Germany made great victories in pretty much all of Europe in a very short span of time. The whole world was stunned by their speed. The Germans adopted a tactic of warfare called the Blitzkrieg, meaning “lightning war”. It was a method of launching an offensive which was designed to strike a sudden blow at an enemy using fast moving armed forces on the land coupled with air strikes (using the hugely feared Luftwaffe bombers), followed up by opening up of multiple battle fronts against the enemy — all in a quick…

It’s that time of the year. WebEngage will complete 8 years this Sunday. And, the celebrations kick off today!

This comes in at a time when we are at our peak performance. We have been doubling our revenues YoY. We recorded profits for the first time in our journey in FY-18. And, there’s no looking back. WebEngage has created a strong niche for itself in a space crowded by mobile marketing and omni-channel marketing automation tools. We are committed to help your business make more money from your existing users. And, we are determined to do that by bringing all…

Pardon my French.

I recently met the CTO of a large Indian B2B company. He referred to his Director Sales as an a**hole. This post stems from that conversation.

I used to be a Software Developer for a long part of my career. Then, WebEngage happened. Between Ankit (my co-founder) and I, one of us had to take up the dirty job of selling early on. I was the chosen one. My purist, highly opinionated and rather simple developer life was about to change. This was 7 years ago.

The world comprises two kinds of people.

There are creators
Life of…

Seems like yesterday when we started on this journey. WebEngage turns 7 today.

From being the spartan startup struggling to stay afloat seven years ago, to the current day thriving mid-size enterprise — I couldn’t have asked for anything better.

I have a deep sense of gratitude for my co-founder Ankit. Putting up with me for so long is next to impossible. Together, we have survived three near-death scenarios in this business. Thanks brother, I can not imagine building the company without you.

Thanks to my leadership team, pretty much all of my operational burden is gone. …

WebEngage is now in its 7th year. There’s immense amount of learning I have had as an individual across all spheres of life, work and beyond. This post stems from one such learning which I have started to institutionalize as a life hack.

Given what I do at work, I have had the privilege to meet a lot of influential men and women in these 6 years of building the company. I now realize how much I sucked in those meetings. A series of events later and after some tough years of growing up as an entrepreneur, I feel bad…

On this date, six years ago, Ankit and I set out to build a cute little startup. We called it WebEngage.

Little did I know that years later we’d have created a company out of that startup. As we complete 6 years today, I feel extremely fortunate and lucky to have experienced this journey.

I always used to wonder why most startups would never grow into becoming something meaningful. With all these years in the battlefield, and having survived 2 near death situations, I now know why most startups never become organizations. …


Today, the starry eyed boys, with humble beginnings, turn 5 old inhabitants of the wisdom kingdom.

Today, my goals and ambitions are 5 times fiercer than what they used to be an year ago.

Today, reflecting back on the last 5 years of my life, I am a very happy and proud man.

Hey WebEngage! Happy 5th anniversary, my love. It’s been so fulfilling to see you grow each day.

It’s been one hell of a ride. I have a lot to talk about the journey. I am gonna save it for later though — when Ankit and I finally…

Now that you are done reading those glorious “reflecting back on 2015” kinda posts, I am giving you an altogether different one to read. For me, 2015 was the year of fighting distractions.

A lot was going on at WebEngage last year. We were undergoing a massive change to re-launch WebEngage as a multi-channel customer engagement platform. I am super excited to tell you that at the onset of 2016, my team finally achieved that goal. Check out this beautiful post by Inc42 on our re-launch.

However, it wasn’t all as easy as it seems. There were so many distractions…

The minute you’re satisfied with where you are, you aren’t there anymore.
~ Tony Gwynn (Hall of Fame Baseball Player)

There could never be an excuse to not write at all for 10 long months. I am sorry. I’ll try to post a bit regularly. This one’s an update to fill you in with events from the last 3 quarters.

First thing first, WebEngage turned 4 last week! And, this pic, clicked by my team on the eve of our 4th b’day, pretty much sums up how the two of us feel about this journey. :-)

Ankit and Avlesh (Co-founders, WebEngage)

Looking back …
It is…

Avlesh Singh

Co-founder and CEO, @WebEngage

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